FANZO
Strong fan audience, venue profiles, fixture schedules, posters, social scheduling and pricing from £249/year.
Opportunity: They own the audience; venue ROI, booking conversion, fan CRM and staff screen ops look under-developed.
Core insight
FANZO helps fans find a pub. PubSport AI helps the pub own the customer, fill the table, and prove the value.
Competitor map
What’s already out there
We avoid being a cheaper clone by becoming the operating system around sport revenue.
SportsBars.ai
Fan discovery, table booking, ticketing and team favourites.
Opportunity: Marketplace liquidity is hard; less UK-pub-specific and less venue-owned SEO.
SportSesh
Fixture guide, bar finder, fan events and fan matching.
Opportunity: Community/discovery focus, not a venue revenue operating system.
Shozzle
Broad venue ecosystem: sports fixtures, POS, display ads, listings.
Opportunity: Very broad; opportunity to be the specialist premium live-sport layer.
PromoteMyPub / Inapub
Generic pub marketing, websites, events, social tools.
Opportunity: Not deep enough on fixture + broadcaster + subscription intelligence.
GetTogether
Discovery plus loyalty/stamp cards and direct customer comms.
Opportunity: Good retention idea, but not sports-specific.
The moat
Six ways to make this world-class
Owned AI-search pages
White-label fixture pages on the venue domain with Event/SportsEvent schema, Google Business drafts, and “where to watch” SEO pages.
Fixture-to-cash attribution
Track page views, bookings, darts/table upsells, offers and estimated revenue per fixture — not just profile clicks.
Screen ops command desk
A staff run-sheet for channels, kickoff warnings, screen allocation, sound policy and manager overrides.
Fan CRM without an app first
Let customers follow teams at a specific venue via WhatsApp/email and get reminders when their team is showing.
AI marketing agent
Ask: “what should I push this weekend?” and get posters, social posts, offers, staff brief and booking CTAs.
Local competitor radar
Monitor which venues rank for big fixtures nearby and suggest pages/campaigns to beat them.
Revenue cockpit
Move from “fixtures listed” to “money made”.
Every fixture should show expected footfall, bookings, darts/table upsell, food/drink offer, actual bookings, and post-match learnings.
£620fixture opportunity
18table clicks
7darts upsells
24%footfall uplift target
Roadmap
Build path from demo to serious SaaS
Make prototype irresistible: world-beater page, CRM mock, ROI dashboard, screen ops, stronger comparison.
Add venue onboarding, schema SEO pages, Google Business post drafts, first Sky/TNT/BBC connector experiments.
Customer/team follow capture, WhatsApp reminders, poster generator, booking link tracking, multi-venue config.
Integrations with booking/POS/darts providers, competitor rank tracker, AI recommendations from booking/spend history.