Live product
The weekly sports marketing cockpit.
Manager-friendly: AI recommends, the pub approves, everything gets published from one place.
How it works
One fixture becomes a full venue campaign.
This is the workflow a pub manager needs every week.
Connect
Socials, email list, Google Business, website, booking apps, WhatsApp and venue rules.
Detect
Fixtures are matched to TV channels, subscriptions, opening hours and sport priorities.
Publish
SEO pages, Google posts, social captions, posters, emails and WhatsApp reminders go live.
Operate
Staff get screen plans, sound policy, kickoff prompts and booking/upsell notes.
Measure
Bookings, darts upsells, clicks, fan follows and estimated spend roll into the ROI cockpit.
The platform
Everything a venue needs to market sport properly.
Listing sites send occasional traffic. PubSport helps venues own the relationship, turn searches into bookings, and bring fans back for the next fixture.
Fixture intelligence
Merge sport feeds, broadcaster listings and venue subscriptions into one clean schedule.
SEO landing pages
Automatically publish “watch X in Y town” pages for every high-value game.
One-click marketing
Generate posters, staff PDFs, WhatsApp copy and social posts in the venue’s tone.
Manager overrides
Staff can mark sound on, main screen, not showing, private hire clashes and booking links.
Connection Hub
Connect the channels pubs already use.
PubSport AI becomes the control room: socials, email lists, booking apps, Google, WhatsApp and the pub website all driven from one fixture plan.
Why it wins
A sports listing is useful. A revenue loop is priceless.
The product gets stronger every week because it learns which fixtures, channels, teams and offers actually bring customers in.
Capture demand
Fans searching for fixtures land on the venue’s own pages, not just a marketplace profile.
Convert instantly
Every fixture points to booking, darts, food, directions, WhatsApp sharing and team-follow capture.
Brief the team
Staff get a clear plan: channel, screen, sound, kickoff time, upsell and expected demand.
Prove the money
Clicks, bookings, list growth and spend estimates roll into a fixture ROI dashboard.
Why pubs switch
Fanzo lists the venue. PubSport AI builds the venue’s own sport machine.
Typical listing tools
- Rented audience
- Manual fixture admin
- Limited SEO value
- Weak booking conversion
- No team-follow customer capture
PubSport AI
- Owned venue pages
- Auto fixture + broadcaster matching
- Big-match local SEO
- Booking, darts and table upsells
- WhatsApp/email fan capture by team
Early switch offer: venues already paying for sport listings can move over free for 12 months while we build proof, case studies and fixture ROI.
Pricing
Cheap enough for independents. Useful enough for groups.
Fixture Page
£29/mo
Auto-updating live sport page for one venue.
Marketing
£59/mo
Fixture page plus posters, captions and weekly schedule assets.
Autopilot
£99/mo
SEO pages, analytics, booking links and campaign planning.
For subscriber venues
Go from listed to bookable.
Every subscriber venue can verify fixtures, add screens, confirm sound, publish booking links and capture repeat fans.